How to build an app empire: can you create the next instagram?, To make the design process easier, i look at certain apps in the app store and reference them to show my programmers what i’m looking for. for example, i’ll say. Instagram engineering - tumblr, 6 months ago; 151 notes; making it simpler to take more beautiful photos. in our most recent update to the instagram ios app we added a simple way to make it easier. Instagram - fast, beautiful photo sharing for your iphone, Capture and share the world's moments. instagram is a fast, beautiful and fun way to share your life with friends and family. take a picture or video.